Quick email marketing tips for 2020

Email marketing hasn’t reached its peak yet. The industry is still growing and constantly evolving with new technology to disseminate information. This makes it imperative to move with the times. Email marketers today need to stay informed of trends in the email marketing industry, according to Harris Scott Kreichman of eTargetMedia. Here are some quick email marketing tips to get you through 2020.

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If you are just starting to utilize email marketing as a tool, you should first identify lead generation techniques you want to employ and see if it will work well for your business. Today, lead generation can be outsourced, created through software or apps, or even be part of an existing website.

Once you have your leads, it is important to have different content for you to send. Categories of content could include success stories from other customers, brand-centric stories that feature your company’s history or its sustainable practices, product tutorials and reviews, and product placements.

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As much as possible, try to make your emails interactive. Interactive, in this sense, means the reader should interact with the message by following a suggested action. This is why most email marketing materials have a call to action. This call to action could be to answer a survey, go to the main website, like the post on Facebook or share the email with someone whom you believe would benefit from the email.

Harris Scott Kreichman believes that it takes a lot of effort to maximize email marketing as a marketing tool fully. But for those who are just trying it out, they can see this as a creative way of understanding a tried and tested industry tool.

Harris Scott Kreichman is an active charitable donor and a veteran email and direct marketing executive with over 20 years of experience. Harris specializes in email marketing, digital marketing strategy, customer acquisition, advertising, multi-channel integrated marketing, and media buying. For more on Harris and his work, visit this pagee.