Online: The future of marketing

Harris Scott Kreichman eats, breathes, and sleeps online marketing. He has studied every facet of online marketing and anticipated its meteoric rise in the business world.

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Online marketing, just like any other business practice, takes time to learn and master. And just like any business practice, it is ever-evolving.

The appeal of online marketing is that it is incredibly far-reaching and trackable when executed well. In fact, many business and marketing experts have gone so far as to say that online marketing now rivals just about any existing type of marketing campaign.

While there are several reasons why online marketing is the future of marketing, the most obvious one is that an ever-increasing number of people are online at any given point in time. In society today, the majority of people are glued to their smartphones or other handheld devices.

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Business owners who have decided to take on online marketing know full well how cost-efficient a campaign can be. Email marketing and social media campaigns can connect with consumers at a much lower cost than other channels.

However, Harris Scott Kreichman mentions that one of the most underrated benefits of online marketing is the ease in which marketers and businesses can gather data to improve their marketing campaigns.

Harris Scott Kreichman is a veteran email and direct marketing executive with over two decades of experience. He is the founder and managing partner of eTargetMedia. To learn more about Harris, his work and passions, check out this page.