How businesses can succeed at email marketing for mobile apps

There is more to the world of digital apps than games. With the rising usage of smartphones and tablets in the workplace, as well as the integration of apps in desktops, there have been thousands of work-related apps launched over the past few years. While these apps may seem self-sufficient, they still rely heavily on marketing to find their place in the market. Harris Scott Kreichman of eTargetMedia believes that email marketing remains one of the top marketing tools for mobile apps. This makes it crucial to have an effective email marketing arm when doing business. Here are some tips businesses can follow to succeed at email marketing for their mobile apps.

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Proper targeting: What’s great about advertising online is how content can be customized. When doing email marketing, it’s best to target audiences instead of sending them all the same messages. It doesn’t take much effort, and the results are impactful. Depending on the content, businesses could even boost brand loyalty by creating premium content for exclusive audiences.

Personalized content: Attuned with targeting, it is also important for audiences to receive personalized content. If everyone got a template message, it wouldn’t feel like the business is putting much effort into their email marketing. It’s additional work, of course, but it’s worth every minute. Communicating through personalized messaging improves brand image.

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Always have a call to action: Every email marketing message should have a call to action at the end of the message. The action a business wants its customers to take may vary, of course. It’s not just about making purchases. According to Harris Scott Kreichman, other call to actions may include sharing the information on social media, answering a survey, reading more about, or even liking and subscribing to affiliate social media websites or apps.

Harris Scott Kreichman has over 20 years of experience in email and direct marketing. As managing partner of eTargetMedia, he has led the company to become one of the leading email marketing companies in the industry with top clients across all verticals. For more on Harris and his work, visit this page.